Ever feel like your marketing messages are getting lost in the digital noise? Emails end up in spam folders, social media posts disappear in a never-ending scroll, and ads? Well, let’s just say people have learned to ignore them. That’s where push notification software comes in to save the day! These little pop-up messages may seem simple, but when used right, they can be a marketing powerhouse.
With push notification software, you can send real-time updates, special deals for your eCommerce, or friendly reminders straight to your audience’s devices—no email clutter, no social media algorithms messing things up! Whether you want to boost engagement, recover lost sales, or keep users coming back, the right push notification software makes all the difference.
In this blog, we will explore the seven best push notification tool options to help you pick the perfect one for your business. Let’s get started!
Table of Contents
| Push Notification Tool | Key Features | Pricing |
| PushEngage | Automated drip campaigns, segmentation, cart abandonment reminders, A/B testing, dynamic notifications | Free plan available; Paid plans start at $19/month |
| OneSignal | Web, mobile, and in-app notifications, advanced segmentation, A/B testing, real-time analytics, multi-platform integration | Free plan available; Paid plans start at $9/month |
| VWO Engage | Supports Chrome & Firefox, time-based notifications, contact management, rich media, personalized messaging | Free plan available; Pain plan starts at $144/month for 10k visitors |
| iZooto | Multi-device support, multi-language notifications, call-to-action buttons, retargeting, audience segmentation | Starts at $85/month |
| Webpushr | Supports all major browsers, customizable opt-in prompts, user segmentation, rich notifications, API access | Free plan available upto 10k subscribers; Paid plans start at $29/month for upto 50k subscribers |
| WonderPush | GDPR-compliant, unlimited notifications, audience segmentation, real-time analytics, easy integration | Starts at €1/month (approx. $1.10/month) upto 1000 subscribers |
| PushAssist | Web & mobile notifications, subscriber segmentation, automated campaigns, multi-browser compatibility, real-time analytics | Free plan available; Paid plans start at $9/month upto 3.5k subscribers |
Why Are Push Notifications a Powerful Marketing Tool?
Push notifications have become a must-have marketing tool for businesses looking to boost engagement, retention, and conversions. Unlike emails or social media posts that can get lost in the clutter, push notifications grab users’ attention instantly. Here’s why they’re so powerful:
1. Instant Communication ⏳
- Push notifications deliver messages in real-time, making them perfect for time-sensitive updates.
- Whether it’s a flash sale, breaking news, or an important reminder, users receive your message instantly.
- Unlike emails that might sit unread, push notifications appear directly on a user’s device.
2. Higher Engagement Rates 📈
- Studies show that push notifications have significantly higher open rates than emails.
- With well-crafted messages, businesses can increase click-through rates and drive users back to their website or app.
- Personalized push notifications perform even better, increasing engagement by up to 40%!
3. Increased Retention and User Loyalty 💡
- One of the biggest challenges for businesses is keeping users engaged over time.
- Push notification software helps brands reconnect with inactive users and encourage repeat visits.
- Personalized updates, reminders, and special offers keep users coming back for more.
4. Personalization and Targeting 🎯
- Generic notifications can be annoying, but personalized push notifications feel more relevant.
- Businesses can use segmentation, behavioral triggers, and location-based notifications to deliver messages tailored to each user.
- Example: A shopping app can send a discount offer on an item a user previously viewed.
5. Boosts Conversions and Sales 💰
- Push notifications aren’t just for engagement—they directly impact sales!
- Cart abandonment reminders, exclusive discount alerts, and limited-time offers help convert hesitant buyers.
- Research shows that businesses using push notification software see a push-driven revenue increase of up to 30%.
6. Cost-Effective Marketing Strategy 💸
- Compared to paid ads, email marketing, or SMS campaigns, push notifications are a low-cost way to reach your audience.
- Once set up, they run automatically, making them a high-ROI marketing tool.
- With the right push notification software, businesses can automate campaigns without extra costs.
7. Works Across Multiple Platforms 🌍
- This makes it a versatile marketing tool for eCommerce, blogs, and SaaS businesses alike.
- Push notification software isn’t just for mobile apps—it works on websites too!
- Web push notifications allow businesses to reach desktop users even when they aren’t actively browsing the site.
Not sure which tool to choose? Don’t worry, we have got you covered! In this guide, we will explore best push notification software solutions, highlighting their standout features so you can find the perfect match for your website. Whether you’re running an eCommerce store, a blog, or an app, the right push notification software can supercharge your marketing efforts.
Ready to take your engagement to the next level? Let’s dive in!
1. PushEngage
PushEngage is a powerful push notification tool that enables businesses to send targeted messages to users even after they leave the website. It is widely used by eCommerce stores, bloggers, and SaaS companies. This push notification software allows businesses to automate their campaigns and personalize messages for better engagement.
Key Features:
- Automated drip campaigns that nurture leads and retain users.
- Segmentation and personalization to deliver relevant messages.
- Cart abandonment reminders to recover lost sales.
- A/B testing for notifications to optimize performance.
- Dynamic notifications based on user behavior, ensuring better engagement.
PushEngage also offers advanced analytics, helping businesses track the performance of their push notification software campaigns. With its user-friendly dashboard and seamless integration options, it is a top choice for companies looking to enhance their marketing strategy.
2. OneSignal
OneSignal is a leading push notification software offering an easy-to-use interface for web and mobile push notifications, email, and in-app messaging. It is designed to help businesses send real-time messages to their users and improve engagement through advanced segmentation and targeting.
Key Features:
- Supports web, mobile, and in-app notifications across various platforms.
- Advanced segmentation and targeting to reach the right audience.
- A/B testing capabilities to improve message effectiveness.
- Real-time analytics and reporting for performance tracking.
- Easy integration with multiple platforms and third-party tools.
OneSignal’s push notification software is trusted by over 1,000,000 developers worldwide. It allows businesses to automate notifications, re-engage users, and drive more conversions efficiently. With its scalable infrastructure, OneSignal is an excellent choice for enterprises and startups alike.
3. VWO Engage (formerly PushCrew)
VWO Engage is a push notification software that helps businesses reach their audience at the right time with personalized messages. It enables companies to send push notifications based on user activity and behavior, ensuring higher engagement rates.
Key Features:
- Supports Google Chrome and Firefox browsers for wide reach.
- Time-based notifications for better click-through rates (CTR).
- Contact management and audience segmentation for targeted messaging.
- Rich media notifications with images for better user engagement.
- Personalized messaging to increase conversions and retention rates.
VWO Engage offers deep analytics and reporting tools to track the success of push notification tool campaigns. With its intuitive dashboard and robust automation features, businesses can create highly effective push notifications and maximize user interaction.
4. iZooto
iZooto is a push notification tool that helps businesses drive repeat traffic and boost user engagement with targeted notifications. It focuses on increasing customer retention and revenue through effective re-engagement strategies.
Key Features:
- Multi-device and browser support for a broader audience reach.
- Multi-language push notifications to cater to a global audience.
- Built-in call-to-action buttons to enhance user interactions.
- Retargeting capabilities for returning users to improve conversions.
- Audience segmentation based on user behavior for personalized messaging.
iZooto’s push notification software provides detailed campaign performance insights, allowing businesses to optimize their strategies. It is a perfect solution for publishers, eCommerce stores, and content-driven websites looking to re-engage visitors effectively.
5. Webpushr
Webpushr is a simple yet effective push notification tool that offers a seamless setup and robust features for engaging users. It is designed for businesses of all sizes, making push notifications accessible and easy to manage.
Key Features:
- Supports all major browsers, including Chrome, Firefox, and Safari.
- Customizable opt-in prompts to increase subscription rates.
- User segmentation and targeting for delivering personalized notifications.
- Rich push notifications with images and action buttons.
- API access for developers to integrate push notifications into custom applications.
With Webpushr, businesses can automate push campaigns and drive better engagement through detailed analytics. This push notification software is highly efficient in converting visitors into loyal customers by keeping them informed and engaged.
6. WonderPush
WonderPush is a cost-effective push notification software offering real-time notifications for websites and mobile apps. It is designed to help businesses increase engagement through timely and personalized messages.
Key Features:
- GDPR-compliant push notification service for data privacy and security.
- Unlimited push notifications at a fixed price for cost-effectiveness.
- Audience segmentation and personalization for targeted messaging.
- Real-time analytics and insights to monitor campaign performance.
- Easy integration with websites and apps for quick deployment.
WonderPush’s push notification tool is an excellent choice for businesses looking for an affordable and feature-rich solution. It helps increase user retention and engagement with automated and customized notifications.
7. PushAssist
PushAssist is an intuitive push notification software designed to help businesses communicate with their audience effectively. It offers a range of features to enhance user engagement and drive conversions.
Key Features:
- Supports web and mobile push notifications for broader reach.
- Subscriber segmentation for sending highly targeted messages.
- Scheduled and automated push campaigns for better engagement.
- Multi-browser compatibility, including Chrome, Firefox, and Edge.
- Real-time analytics to track the success of notification campaigns.
PushAssist enables businesses to deliver personalized messages that capture users’ attention and encourage action. This push notification tool is particularly useful for bloggers, online stores, and news websites looking to keep their audience engaged.
Conclusion
Push notifications are more than just alerts, they are a powerful way to connect with your audience at the right time. Whether you are reminding customers about a purchase, sharing exciting news, or just staying on their radar, the right software keeps you front and center.
Choosing the best push notification tool can boost engagement, increase conversions, and make your marketing more effective. So why wait? Use real-time messaging, automation, and personalization to send notifications people actually want!
Now it’s time to find the perfect software and take your marketing to the next level. Let’s go!
