If you’re active on Instagram, TikTok, or any platform where you only get one link in your bio, you’ve probably wished for a way to share multiple links with your audience.
That’s exactly what a Link in Bio page is for. It’s a simple, mobile-friendly landing page that includes buttons linking out to your blog, YouTube, store, newsletter, and whatever else you want your followers to check out.
The best part? You can build one easily in WordPress using the PatternsWP plugin—no coding, no page builders, and no stress.
Let’s dive in.
Table of Contents
What is a Link in Bio Page?
A Link in Bio page is a mini landing page that hosts all the important links you want to share with your audience. It’s especially useful for creators, influencers, businesses, and anyone growing a presence on social media.
Your followers click the link in your bio, and they’re taken to a page where they can choose where to go next: your latest blog post, shop page, YouTube video, podcast, or newsletter signup.
Why Create a Link in Bio Page on Your Own WordPress Site?
You’ve probably seen creators and businesses use third-party tools like Linktree or Beacons to host their Link in Bio pages. While those tools are convenient, they come with limitations—especially if you’re serious about growing your brand.
Here’s why building your own Link in Bio page directly on your WordPress site is a smarter move:
✅ Full Control Over Design and Branding
With your own page, you decide how everything looks—from the button shapes to background colors. You can match your brand fonts, logos, and voice without being stuck with someone else’s templates or watermarks.
✅ Zero Platform Limitations
Many third-party link tools limit the number of links, restrict features behind paywalls, or add their own branding unless you upgrade. On your WordPress site? None of that. You own it, and it’s fully yours.
✅ Better SEO Benefits
When you drive traffic to your own domain (instead of linktr.ee/yourname), you boost your site’s SEO and domain authority. Every click becomes a visit to your website—not someone else’s.
✅ Deeper Analytics and Tracking
You can integrate Google Analytics, Facebook Pixel, or any tool you want to track user behavior, conversions, and traffic. Want to A/B test button text or track click-throughs? Easy.
✅ No Monthly Fees
Why pay $6–$20 per month for features you can get for free with WordPress and PatternsWP? Build it once and keep it forever—no recurring costs.
Why Use WordPress and PatternsWP?
If you already run a WordPress site, there’s no need to rely on third-party platforms. Building a Link in Bio page on your own domain gives you full control over branding, analytics, SEO, and design.
PatternsWP makes it even easier. It’s a free plugin that brings beautiful, pre-built design patterns directly into the block editor. These patterns include full page layouts—like Link in Bio pages—so you don’t have to start from scratch.
Features of PatternsWP That Make It Perfect for Link in Bio Pages 🧩
PatternsWP isn’t just another block plugin—it’s a creative shortcut for building stylish, mobile-friendly pages in minutes. Here’s why it’s especially great for designing Link in Bio pages:
1. Pre-Designed, Mobile-Optimized Patterns
PatternsWP comes with ready-made layout blocks that look amazing right out of the box. Many of them are vertically stacked and minimal—exactly what you need for a Link in Bio page that looks good on any phone screen.
2. One-Click Pattern Insertion
Instead of designing from scratch, you can insert a full section or layout with a single click. Just search for “link,” “buttons,” or “landing” inside the Patterns tab, and you’re set.
3. Built for Gutenberg
No new interface to learn. PatternsWP works seamlessly with the default WordPress block editor, so everything is drag-and-drop, intuitive, and familiar.
4. Mix and Match Blocks
Need a few extra links, a short intro, or a call-to-action? You can easily combine PatternsWP layouts with regular Gutenberg blocks. It’s super flexible—you’re never locked into a rigid design.
5. 100% Free and Lightweight
PatternsWP is completely free on the WordPress plugin repository and doesn’t slow down your site. Unlike heavier builders, it keeps your link page fast-loading and SEO-friendly.
6. Customizable to Match Your Brand
Every element—colors, fonts, spacing, images—can be customized to reflect your unique brand or aesthetic. Whether you’re going for bold and colorful or sleek and minimalist, you can make it yours.
7. Easy to Update
Need to swap out links weekly? Add a promo banner? Update your bio image? PatternsWP makes it easy to edit your Link in Bio page anytime, right from your WordPress dashboard.
How to Build a Link in Bio Page in WordPress with PatternsWP 🛠️
This plugin adds a ton of ready-made design patterns to your block editor, including a few crafted just for “Link in Bio” use cases through its Pro Version. The free version allows you to create your website block by block, and the Pro version adds to your creativity with premium block patterns and layouts.
PatternsWP Pro
Before diving into the installation process, let’s take a look at the key benefits of upgrading to PatternsWP Pro:
- Access to Premium Block Patterns: Get complete access to a library of professionally designed block patterns to elevate your website’s appearance.
- Access to Premium Full Page Layouts: With PatternsWP Pro, you get access to the full page layouts for your WordPress website to enhance the user experience!
- Priority Support: PatternsWP Pro users get priority one-on-one support to ensure smooth sailing functionality!
Follow these simple steps:
Step 1: Install and Activate PatternsWP
- From your WordPress dashboard, go to Plugins → Add New.
- Search for “PatternsWP”.
- Click Install Now and then Activate.
- Make sure you have upgraded to PatternsWP pro as well
2. Create a New Page
- Head to Pages → Add New.
- Search for PatternsWP library button your screen
- Scroll in the list menu and find Link Page option.
- Here you will find Link in Bio Patterns that can be used in your website.
📌 Tip: Use mobile-friendly patterns with a clean, stacked layout—perfect for Instagram and phone browsers.
3. Customize the Content
Once your pattern is inserted into the page, it’s time to make it yours:
- 🖊 Edit Text: Add your name, a short intro, or a call-to-action like “Tap a button to explore!”
- 🔗 Update Links: Click each button block and add the URL you want it to go to (e.g., your blog, Etsy shop, YouTube, newsletter).
- 🎨 Style It: Adjust the colors and fonts to match your personal brand or website style.
All of this happens right in the Gutenberg editor—no external tools required.
4. Preview Your Page on Mobile
Most people who click your bio link will be on their phones, so it’s crucial that your page looks good and works fast on mobile devices.
- Click Preview → Mobile in the editor.
- Check your text size, button spacing, and overall readability.
- Make adjustments to improve clarity and user experience.
The PatternsWP templates are mobile-optimized, but it never hurts to double-check!
5. Publish and Copy the URL
Once you’re happy with your page:
- Click Publish.
- Copy the full URL of the page (e.g.,
yourdomain.com/my-links). - Paste that link into your Instagram, TikTok, Twitter, or YouTube bio.
You’re done! 🎉
Design Tips for a High-Converting Link in Bio Page
A Link in Bio page isn’t just a list—it’s a mini landing page, and good design can significantly increase clicks, signups, and engagement.
Here are some quick design tips to help you craft a high-converting page:
1. Make It Mobile-First
Most users will open your bio link on their phone. Test your layout on different screen sizes and make sure:
- Buttons are large and easy to tap
- Text is readable without zooming
- Images are optimized for fast loading
2. Use Clear, Actionable CTAs
Instead of generic “Click here,” try:
- “Watch My Latest Video”
- “Shop My Spring Collection”
- “Get the Free Checklist”
Each button should clearly tell users what they’ll get when they tap.
3. Stick to a Clean, Branded Design
- Use your brand colors and fonts
- Keep background simple (white, black, or brand-colored)
- Avoid clutter—space out elements for a clean, breathable layout
4. Highlight One Primary Goal
If you have a new launch, event, or offer—make it stand out! Use a different button color, larger size, or add a small “NEW” badge.
5. Update Regularly
Keep your content fresh. Remove outdated links and promote your most relevant content or promotions. With PatternsWP, editing your layout takes seconds.
Want to Update It Later?
One of the best parts of building your own Link in Bio page with WordPress is how easy it is to update. Just go back to Pages → Edit, change out your links or update your intro, and hit Update. The live page changes instantly—no need to log in anywhere else or use another platform.
Final Thoughts
Creating your own Link in Bio page with PatternsWP is not just a smarter alternative to third-party tools—it’s a chance to take full control of your brand, traffic, and content. With ready-made blocks, beginner-friendly editing, and full design freedom, you can build a stunning, high-converting page in just minutes.
Whether you’re a creator, coach, small business owner, or side hustler, your Link in Bio is your digital first impression. So why not make it memorable?
With PatternsWP, you’re not limited by templates or forced into a subscription. You’re building something that’s yours, on your own domain, with your own style—and that’s a game-changer.
So go ahead:
✨ Install PatternsWP
🧩 Choose your favorite layout
🔗 Add your key links
📲 And share your new page with the world!
Your audience is just one tap away from discovering everything you have to offer.
